Open Network Exchange: SDN, Openflow and Network Virtualization
Tuesday, October 8, 2013
8:00 am - 9:00 amRegistration and Networking Breakfast
9:00 am - 9:15 amWelcome and Opening Remarks
Jim Metzler, Contributing Editor, Events, Network World
9:15 am - 10:00 amWhat is SDN? And Why Should I Care?
Jim Metzler, Contributing Editor, Events, Network World

Widely reported on and discussed, Software-defined networking (SDN) seems to be "all the buzz" these days. And for good reason. Depending on how it unfolds, SDN promises to fundamentally change how networking is done. What are the varying definitions of SDN? What factors are driving and inhibiting its adoption? And what do you need to know about how it could change networking for your organization? Join us for this session as we outline what IT organizations need to do to adopt this new approach for designing and managing their enterprise networks.

10:00 am - 10:30 amPaving the Way for Openness and Innovation with SDN
Bryan Stiekes, Chief Technologist, SDN & Cloud, HP Networking, Hewlett-Packard

Software-defined networking (SDN) represents an inflection point in networking.  Specifically, it holds the promise of eliminating legacy human middleware required by the command-line interface -- and paves the way for openness and innovation. With SDN, IT can orchestrate network services and automate control of the network according to high-level policies, rather than low-level network device configurations. By eliminating complex manual device-by-device configuration, IT resources can then be optimized to lower costs and increase competitiveness.  While the need for automated and dynamic control over network resources is not new, the emergence of technologies like OpenFlow, the ability to implement complete SDN solutions at all three critical layers has never been simpler.  Join us to see how.

10:30 am - 11:00 amNetworking Break
11:00 am - 11:30 amThe Relevance of SDN for the New Internet
Shamim Akhtar, Senior Director, Network & Strategy, Comcast

The New Internet is being challenged and driven by a variety of forces. Consumer video is driving scale and topology. Applications and platform models are driving event/control and API needs. Enterprise IT consumption is driving new SLAs and secure, multi-tenant platforms. And compute and storage are shifting to a distributed metro architecture. At the same time, strategic technologies - like SDN and network virtualization, among others - are enabling infrastructure transformation. Join us for a practitioner's strategic perspective on the New Internet — along with the challenges and directions it presents for the enterprise network.

11:30 am - 12:00 pmTransforming the Network to Seize Business Advantage
Stewart C. Raphael, Consultant, SDN Business Development & Strategy, NEC Corporation of America

Much has been written and said in the last year about Software-Defined Networking (SDN) and OpenFlow.  Yet for NEC Corporation -- a $37B global technology leader with a 100-year history of innovation -- this marks Year 5 of NEC's innovation with the OpenFlow protocol and the development of an open, programmable network fabric.  Join us for this session to get a picture of the network before and after SDN, where we'll illustrate specific use cases and results from early adopters, including NEC’s own implementation of SDN spanning multiple data centers.  Learn about some of the dramatic benefits that have been reported by production installations, with new tools for greater control, significant reductions in operating expense, and better use of all IT assets.

12:00 pm - 1:15 pmLunch with Hosted Table Discussions

Join one of these moderated discussion tables to share strategies and connect with your peers to hear how they're resolving the same issues with which you grapple every day.

Your Journey to Open and Complete SDN
Organizations demand agility in today's cloud era, and they need a single point of control and automation for their network — all of which will enable them to deploy any application or service within minutes for their users. Join us for lunch as we explain an open and complete SDN solution that will deliver agility across the infrastructure, control software and application layers.
Sponsored by HP

Improving Services Agility with SDN
Join this table discussion and earn about the promise of SDN to deliver significant new services and business agility, and hear about real-world examples of where this is coming to fruition.
Sponsored by NEC

The True Hybrid Cloud: Preserving Choice and Visibility
Your enterprise has specific IT needs driven by business-critical applications and demanding groups of users, partners and customers. You've already made choices and investments, yet you want to leverage the best technologies to evolve to the most flexible cloud architecture. You want to virtualize and automate all of your assets and give your user groups the ability to turn up applications instantly, but without losing the control and visibility that ensures performance, security and compliance. At our table, we will discuss the restrictions you face today and how to remove them.  We'll discuss ways to ensure seamless policy-driven connectivity within and across your private data centers and branch locations, including public cloud options, for all of your data center assets.
Sponsored by Nuage Networks

The Role of SDN for Automating Application Deployment, Monitoring and Assuring Performance
Join this table discussion which centers around the role of SDN for automating application deployment, monitoring, and assuring.
Sponsored by Cisco Systems

1:15 pm - 1:45 pmUnconstrained Networks for the Cloud Age
Houman Modarres, Senior Director of Marketing, Nuage Networks

More than ever, CIOs are challenged with growing application needs, security and compliance, and ways to minimize overall costs.  With compute resources now fully elastic, networks need to match a flexible consumption model across private and public clouds. In this session, we'll discuss innovative ways SDN technology can automate policy-based network connectivity throughout and across enterprise and public cloud data centers.  This allows network administrators to set up policies once and apply them automatically across locations, users, and applications. We'll also highlight how SDN's benefits can be extended to your entire data center assets, virtualized and bare metal alike.

1:45 pm - 2:15 pmApplying Open Networking and SDN to Real World Solutions
Shashi Kiran, Senior Director of Market Management, Cisco

Join us as we explore applications that benefit from Open Networking and SDN and how they deliver business value.  We'll focus on data center solutions.

2:15 pm - 3:00 pmSoftware Defined Networking Workshop: Building the Business Case
Jim Metzler, Contributing Editor, Events, Network World

What are the most practical ways to apply the promising benefits of SDN? What are other organizations doing that could leverage efficiencies from this new approach to enterprise networking? Join us for this moderated, interactive workshop exercise where we'll explore and discover the ways to apply SDN for enterprise value — and explore ways to build the business case for implementation.

3:00 pmClosing Remarks and Conference Concludes
Jim Metzler, Contributing Editor, Events, Network World